Omni-channel product demonstration and configuration solution for a global radiology company​

Helped a global radiology company to simplify product demonstrations of various new products in different locations while also reducing costs. 


The client is a leading provider of radiology devices and was going to launch its latest range of innovative products in the market.

  • Being a complex and large equipment, logistics of physical product demonstrations at events and client locations was not feasible
  • It was essential to showcase the different configurations aligned to the specific need and situation of the end customers​
  • The requirement was to create a digital platform for product demonstration and configuration that was omni-channel to cater to various situations of customer interactions (events, congresses, sales, etc.) ​



  • Designed the architecture for the digital platform to enable virtual product demonstration and configuration

  • Designed an intuitive UX and UI of the engagement experience across web, mobile and virtual reality

  • Designed cloud architecture for centralized deployment and management of the platform 

  • Built a data tracking capability to capture all the interactions of the customer to enable analytics  

                                    A room with a large white box                          


Value added

  • Rapid time to market of the platform by leveraging Ethosh capabilities of UX, Omni-channel platform design and development, and Radiology/Medical domain experience. 

  • Configurable solution to scale 

  • Omni-channel experience to cater to varying customer personas and engagement situations

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