| Helped a global radiology company to simplify product demonstrations of various new products in different locations while also reducing costs. |
Challenges
The client is a leading provider of radiology devices and was going to launch its latest range of innovative products in the market.
- Being a complex and large equipment, logistics of physical product demonstrations at events and client locations was not feasible
- It was essential to showcase the different configurations aligned to the specific need and situation of the end customers
- The requirement was to create a digital platform for product demonstration and configuration that was omni-channel to cater to various situations of customer interactions (events, congresses, sales, etc.)
Solution
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Designed the architecture for the digital platform to enable virtual product demonstration and configuration
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Designed an intuitive UX and UI of the engagement experience across web, mobile and virtual reality
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Designed cloud architecture for centralized deployment and management of the platform
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Built a data tracking capability to capture all the interactions of the customer to enable analytics
Value added
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Rapid time to market of the platform by leveraging Ethosh capabilities of UX, Omni-channel platform design and development, and Radiology/Medical domain experience.
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Configurable solution to scale
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Omni-channel experience to cater to varying customer personas and engagement situations
