| Helping a global leader lab equipment to equip their sales team to do effective product demos by developing and scalable interactive platform that simplified product demos, reduced risk, and also reduced cost. |
Business problem
- A global leader in lab equipment wanted to enable their Sales team to do effective product demos for customers
- Carrying physical products to customer sites not feasible
- Difficult to physically demonstrate key technology innovations
- Difficult to present consolidated product overview as information distributed across various channels and content formatsInadequate demonstration of product relevance to workflows
Solution
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Virtual 3D demo platform allows interactive 360° product views
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Supports embedding various content formats (text, docs, animations, videos)
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3D visualization enables internal technology demonstration
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Intuitive UX/UI that simulates physical product experience
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Omni-channel platform adaptable for online and offline use
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Data architecture designed to enable easy content updates
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Scalable platform to expand demo coverage to include topics like workflow applications, FAQs, etc.
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Value delivered
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Low-cost replacement for physical product demos
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Consistent and repeatable product experience
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Better customer understanding of the product
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Increased customer engagement through interactive demos
