| Helped a leading, global lab equipment manufacturing company to accelerate their R&D process, reduce go-to-market time and enhance user experience. |
Business problem
A global leader in CT/MR injector devices wanted to accelerate their R&D process to reduce go-to-market time.
- Longer fabrication time for physical prototypes leading to fewer design cycles
- Longer user testing times leading to insufficient studies and cost overruns
- Lack of high-quality usability data resulting in missed opportunities for product improvement
Solution
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VR product testing platform that allows users to interact with 3D product prototypes
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Modular architecture allows testing of multiple prototypes and workflow scenarios
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Intuitive UX and UI to engage users and simulate real-world usage patterns
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Integrated data capture of in-experience user behavior and responses
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Value delivered
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Faster R&D through rapid prototyping and testing
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Configurable and scalable solution for use across other product lines
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Valuable user behavior data captured that enabled product improvements
