| Helping a global leader in lab equipment manufacturing by creating a one-stop configurable and scalable platform for them to showcase their offerings and value propositions. |
Business problem
A global leader in lab equipment wanted to showcase their offerings for NGS workflows and their products’ value propositions,
- Diverse products promoted separately resulting in inadequate customer awareness about total workflow solutions
- Lack of targeted communication for different customer personas
Insufficient leads generated through individual product promotions
Solution
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Virtual lab to simulate workflow steps and showcase relevant products
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Configurable to add workflow steps, products, and customer personas
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Standardized product information architecture to showcase value props, technical specs, and relevant resources
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Ability to embed various content formats and configure content access
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Intuitive UX/UI to engage various personas with relevant workflow views
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Data architecture designed to enable periodic content updates
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Value delivered
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Coverage of full product portfolio in the lab workflow context
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Increased lead generation through configurable content access
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Scalable and customizable for various workflows, personas, and products
