| Helping a global leader lab equipment manufacturing by creating a one-stop platform for them to showcase their offerings and value propositions and increase customer engagement and data collection. |
Business problem
A global leader in lab equipment wanted to showcase offerings and value propositions of their certified pre-owned instruments program.
- Lack of a one-stop resource for customers to explore instrument catalogs, services, and financing options
- Lack of customer awareness about the value propositions of solutions offered by the company for smaller labs
- Insufficient business leads generated through other channels
Solution
-
Virtual showroom that simulates a physical booth experience
-
Modular design configurable for customized booth designs and navigational journeys
-
Ability to embed various content formats, and configure content access ( gated/un-gated)
-
Intuitive UX/UI to excite users and increase engagement
-
Data architecture designed to enable periodic content updates
-3.png?width=436&height=195&name=MicrosoftTeams-image%20(5)-3.png)
Value delivered
-
Improved customer engagement through ease of access to information
-
Increased lead generation through configurable content access settings
-
Scalable and customizable for use across multiple channels and marketing campaigns
