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Challenges
Communicating highly technical performance-based value proposition in a simple yet effective way in order to attract and engage the target audience.
Campaign Goal
To build awareness amongst the technical TA about the client’s high-end, programmable power supplies using video-based content marketing.
Outcome
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3X times the lead generation
using video-based content marketing campaigns compared to text-based campaigns
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Channel business grew 20%
in the first 6 months post the campaign launch
- Delivered total of 15 videos
in the span of 6 months
Ethosh’s scope of work
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Study technical value proposition of each power supply
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Design and create a campaign theme, messaging hierarchy, value statements
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Design and develop high-quality, techno-creative videos from script to screen
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Ethosh blends the real and the virtual to communicate challenging concepts. From life sciences to the products of modern manufacturing. From strategy to execution. We use the latest digital tools and platforms to help you communicate efficiently and effectively: to market, to instruct and to inform. Ethosh works with global life sciences and manufacturing companies and has its offices in North America, Europe and India. |
