Simulations of real world stories of clinical cases though web series
Published by
Ethosh
on Dec 21, 2022.
| According to an Antibiotic Resistance Threats Report, Resistance Infections are among the leading causes of health complexations among people. Around 2.8 million people have faced problems and 35,000 people have died as a result. A Global Pharmaceutical company wanted to educate and engage physicians to treat resistant infections with new-age tools like molecular diagnostics. |
Challenges
The current methods of communicating information were not able to make a substantial impact among HCP’s hence causing lack of awareness among physicians. The company is looking to find an engaging medium to communicate information and generate awareness among HCP’s
Solution
To enhance engagement the client agreed with our team to create a dramatized web series to educate HCP’s about resistant infections and how can it be solved with molecular diagnostics. We created an OTT Platform specifically for the client to stream the web series for their organization. We incorporated the use of gamification, in which we encouraged HCPs to engage in making decisions throughout the series via quizzes.
Outcome
- More than 1000 views in the first 3 Months
- Increase in demand for more engaging content
Ethosh’s scope of work
- Script to Screen approach: Creating a storyline and converting into a web series
- Designing of the OTT portal
- Design and development of gamification tools
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Ethosh blends the real and the virtual to communicate challenging concepts. From life sciences to the products of modern manufacturing. From strategy to execution. We use the latest digital tools and platforms to help you communicate efficiently and effectively: to market, to instruct and to inform. Ethosh works with global life sciences and manufacturing companies and has its offices in North America, Europe and India. |
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