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Business problem
A leading, global pharma company wanted to spread awareness and education and position itself as a leader in the field of AMR. The challenges at hand were:
- Educating doctors and nurses on AMR guidelines, AMR stewardship, and infection control practices
- Associating the brand with a larger purpose, emphasizing its commitment to addressing the significant threat of Antimicrobial Resistance (AMR) for the betterment of humanity
- Measuring the reach, engagement, and effectiveness of the said education on the doctors and nurses
Solution
- Ethosh brainstormed and designed an engaging game depicting a war between bacteria and humans, with the goal of educating users about AMR best practices while making learning enjoyable through gamification
- Employed structural gamification techniques to ensure sustained user engagement and designed it as a progressive web-based app, eliminating download barriers and making it omnichannel- from web and apps to event setups
- Scalability and easy configuration using a cloud-based game platform architecture to meet various gamification needs and adapt to evolving educational requirements
- User engagement activities captured for detailed analysis
Value delivered
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- Continuous monitoring of user engagement metrics, including player count, correct answers, and completion rates, to assess the game's effectiveness in delivering the pharmaceutical company's AMR message
- Engaged 10k HCPs in just 3 months, which was way higher than the in-person training sessions on the said topics
