Cloud-based, gamified OTT platform​

Business problem

A pharmaceutical industry leader aimed to introduce a groundbreaking pharmaceutical learning program focused on educating doctors about a new, innovative molecule for treating severe infections.

​

• The goal was to educate doctors on the molecule's usage and suitable patient profiles​
• The company aimed to transition from traditional methods, such as conferences and medical representatives (MRs) detailings, to a digital platform to effectively reach a broader audience​

Solution

• Designed a cloud-based gamified learning platform based on the OTT platform concepts​
• Developed the OTT interactive platform with meaningful and relatable content, for hosting a gamified learning experience based on stories and interactive questions that facilitate learning​
• Incorporated elements of gamification including a leaderboard, that was designed to provide doctors with an engaging learning experience, akin to their daily patient rounds​
• Simulated day-to-day patient rounds and hospital interactions with case information, including lab parameters, to enhance the realism of the learning experience helping them to understand it better​
• User activity tracking at a granular level to determine and drive engagement and learning

Value delivered

• • Reached thousands of doctors, a significant increase compared to physical interactions​
  • Ensured effective communication and measured understanding of critical information among doctors​
  • Tracked engagements, duration, and maintained analytics for comprehensive insight ​