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Challenges
While the brand enjoyed the quality superiority in the market, its digital presence in the market was best to none and that posed a major challenge to engage the highly technical TA on their topic of interests. Awareness about new products was dwindling and competition with minor digital presence was making inroads.
Campaign Goal
To launch brand’s digital experience from ground up in the region and build awareness, drive user engagements and generate leads through digital.
Outcome
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Digital experience launched
in 6 weeks from inception
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Established Marketo in 4 weeks
ran more than 60 campaigns in a year across 7 business units
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More than 300% improvement
in user engagement on digital channels like LinkedIn, Website (landing pages)
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From 0 to 50% leads
coming through digital in the first three months of launch
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Launched newest product using Virtual Reality
and received an overwhelming response from the TA
Ethosh’s scope of work
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To design and create digital experience (microsites, interactive content, SEO, paid marketing, VR, videos, online games, educational content)
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Establish marketing automation through Marketo, campaign analysis and optimization
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Multi-year retainership contract with fixed and flexible model
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Ethosh blends the real and the virtual to communicate challenging concepts. From life sciences to the products of modern manufacturing. From strategy to execution. We use the latest digital tools and platforms to help you communicate efficiently and effectively: to market, to instruct and to inform. Ethosh works with global life sciences and manufacturing companies and has its offices in North America, Europe and India. |
