Generating demand through increased market awareness

A client’s global website provided comprehensive information about a full portfolio of products and solutions. However, hardly anyone was seeing or benefitting from this wealth of information, so a regional campaign was necessary to create awareness among users about locally relevant products, where to learn about them, and how to purchase them online from the existing webpage.

Challenges
The local market was unaware of the tools at their fingertips. We wanted to provide knowledge of and access to the products and solutions most relevant to local market, thereby increasing online purchases.

Solution
Our team prepared and implemented a four-month-long, fully digital campaign for the product launch. The campaign included targeted messaging, creatives, a product-specific microsite, digital marketing solutions, and even a VR experience that allowed realistic interaction with the product and helped potential users understand its technological advantages and value.
 

Generating demand through increased market awareness

Outcome

  • Increased awareness 
    of products, solutions, and their relevance to local market needs, resulting in higher lead generation
  • eCommerce elevation
    leading to increased sales as well as a better purchasing experience
  • Effective engagement
    through interactive and integrated product experiences

Ethosh’s scope of work

  • Content writing
  • Collateral & social ad design
  • eCommerce website design
  • VR workflow experiences
  • Promotional video
  • Emailer design

Ethosh blends the real and the virtual to communicate challenging concepts. From life sciences to the products of modern manufacturing. From strategy to execution. We use the latest digital tools and platforms to help you communicate efficiently and effectively: to market, to instruct and to inform. 

Ethosh works with global life sciences and manufacturing companies and has its offices in North America, Europe and India.

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