Facilitating the customer’s voice in R&D

A medical device company was trying to develop a next-generation CT scan experience, and their R&D team needed to determine whether their prototypes were user-friendly and could be employed in the exam room. In order to expedite the feedback on the prototypes’ development, they needed a way to allow HCPs to thoroughly experience the new technology.

Longer prototyping and physical testing times made R&D cycles longer and more expensive. Additionally, fewer iterations and less collaboration throughout the R&D cycle result in ineffective HFE outcomes.



Experts can experience and explore upcoming products and features with VR-based, interactive stories of next-generation injectors, allowing them to give timely feedback that propels the R&D cycle forward.


Facilitating the customer’s voice in R&D


  • Faster prototyping
    resulting in quicker feedbacks and inputs for the R&D
  • Deeper insight
    into user interactions for a more comprehensive HFE study
  • Faster go to the market
    due to accelerated R&D cycles

Ethosh’s scope of work

  • Video creation (VR)
  • Conceptualization
  • Storyboarding and production
  • Incorporating questionnaire for user feedback
  • Generating report per user responses

Ethosh blends the real and the virtual to communicate challenging concepts. From life sciences to the products of modern manufacturing. From strategy to execution. We use the latest digital tools and platforms to help you communicate efficiently and effectively: to market, to instruct and to inform. 

Ethosh works with global life sciences and manufacturing companies and has its offices in North America, Europe and India.

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