| A medical device company was trying to develop a next-generation CT scan experience, and their R&D team needed to determine whether their prototypes were user-friendly and could be employed in the exam room. In order to expedite the feedback on the prototypes’ development, they needed a way to allow HCPs to thoroughly experience the new technology. |
Challenges
Longer prototyping and physical testing times made R&D cycles longer and more expensive. Additionally, fewer iterations and less collaboration throughout the R&D cycle result in ineffective HFE outcomes.
Solution
Experts can experience and explore upcoming products and features with VR-based, interactive stories of next-generation injectors, allowing them to give timely feedback that propels the R&D cycle forward.
Outcome
- Faster prototyping
resulting in quicker feedbacks and inputs for the R&D - Deeper insight
into user interactions for a more comprehensive HFE study -
Faster go to the market
due to accelerated R&D cycles
Ethosh’s scope of work
- Video creation (VR)
- Conceptualization
- Storyboarding and production
- Incorporating questionnaire for user feedback
- Generating report per user responses
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Ethosh blends the real and the virtual to communicate challenging concepts. From life sciences to the products of modern manufacturing. From strategy to execution. We use the latest digital tools and platforms to help you communicate efficiently and effectively: to market, to instruct and to inform. Ethosh works with global life sciences and manufacturing companies and has its offices in North America, Europe and India. |
