Driving engagement with a personalized, content-rich virtual event

A multinational life sciences company had been hosting a marquee event across six European countries for five years, but the pandemic forced them to engage with HCP community in a different way. We assisted the company in executing a global virtual event that attracted five times more audience members from 48 countries than their previous events.

Challenges
The conference could not be held in person, but standard virtual event platforms wouldn’t allow for the customization required to accommodate participants from so many different countries.

Solution
Ethosh’s virtual events include a hyper-personalized event experience with multi-lingual support, country-specific content planning, and dissemination according to various regulations. These features made it much easier for the company to manage the event successfully.

The HCPs appreciated the effort that the company put into hosting this event, which enabled them to learn new techniques, meet experts in their fields from across the globe, and collaborate with their peers right from their offices or homes.
 Driving engagement with a personalized, content-rich virtual event

 

Outcome

  • 600% more attendees
    then the in-person event
  • Participation of 48 countries
    compared to 6 at the previous year’s in-person event
  • Better ROI
    compared to the expense of hosting an in-person event
  • 2 hours of average dwell time
    across various live sessions

Ethosh’s scope of work

  • Development of a technology platform with a hyper-personalized user experience
  • Project management and support through pre-event, intra-event and post-event
  • Personalized digital content creation
  • Promoting assistance for the event utilizing regional commercial teams

Ethosh blends the real and the virtual to communicate challenging concepts. From life sciences to the products of modern manufacturing. From strategy to execution. We use the latest digital tools and platforms to help you communicate efficiently and effectively: to market, to instruct and to inform. 

Ethosh works with global life sciences and manufacturing companies and has its offices in North America, Europe and India.

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