Digital marketing

Digital marketing

  • Client: Reputed industrial product manufacturer
  • Revenue: $1B
  • HQ: USA
  • Target Geography: USA, Europe & Asia
  • Target Audience: Majority of the TA are technical in nature with an engineering background;  however, some decision-makers are non-technical in nature. COVID pushed the entire industry and most of the TA towards digital as almost all the physical channels seized to operate.

    TA would require a better understanding of products in their industrial application and its value proposition.

Challenges

As majority of the industry shifted to digital, the company has almost no digital marketing presence. It started to make a major impact on demand generation, new product launches and on revenue.

 

Campaign Goal

To launch brand’s digital marketing initiative to build existing customer engagement, attract new users, generate leads, and launch new products.

 

image

 

Outcome

  • Hubspot CRM marketing automation

    implementation within 6 weeks

  • 1st digital campaign launched

    in less than 2 months from initiation

  • User engagement on  social media grew

    by more than 50% in first 6 months

  • More than higher (22%  open and click through  rate) engagements

    on email campaigns than industry  standards

Ethosh’s scope of work

  • To implement Hubspot CRM and  marketing automation tool

  • Content design and development  emailers, landing page, videos,  banners, posts, blogs

  • SM management, paid marketing,  analytics and optimization

Ethosh blends the real and the virtual to communicate challenging concepts. From life sciences to the products of modern manufacturing. From strategy to execution. We use the latest digital tools and platforms to help you communicate efficiently and effectively: to market, to instruct and to inform. 

Ethosh works with global life sciences and manufacturing companies and has its offices in North America, Europe and India.

Know more

Back To Listing Page
Download Ebook !
×
3. VR Based Customer