Digital experience launch

Digital experience launch

  • Client: Reputed Medical Device manufacturer
  • Revenue: $22B
  • HQ: USA
  • Target Geography: Asia
  • Target Audience: Majority of the TA is healthcare professionals and few non-medico decision -makers. Growing number of HCPs and other decision-makers are now exploring digital channels for their buying options.

    From searching for new products based on therapeutic or other medical needs to making purchase decisions, the shift to digital is swift across the region.

Challenges

While the brand enjoyed the quality superiority in the market, its digital presence in the market was best to none and that posed a major challenge to engage the highly technical TA on their topic of interests. Awareness about new products was dwindling and competition with minor digital presence was making inroads.

 

Campaign Goal

To launch brand’s digital experience from ground up in the region and build awareness,  drive user engagements and generate leads through digital.

 

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Outcome

  • Digital experience launched

    in 6 weeks from inception

  • Established Marketo in 4 weeks

    ran more than 60  campaigns in a year across 7 business units

  • More than 300%  improvement

    in user engagement on digital  channels like LinkedIn,  Website (landing pages)

  • From 0 to 50%  leads

    coming through digital in the first three months of launch

  • Launched newest product  using Virtual Reality

    and received an overwhelming response  from the TA

Ethosh’s scope of work

  • To design and create digital  experience (microsites, interactive  content, SEO, paid marketing, VR,  videos, online games, educational  content)

  • Establish marketing automation  through Marketo, campaign analysis  and optimization

  • Multi-year retainership contract with  fixed and flexible model

Ethosh blends the real and the virtual to communicate challenging concepts. From life sciences to the products of modern manufacturing. From strategy to execution. We use the latest digital tools and platforms to help you communicate efficiently and effectively: to market, to instruct and to inform. 

Ethosh works with global life sciences and manufacturing companies and has its offices in North America, Europe and India.

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