Customer experience transformation

  • Client: Biotech instrument & solution manufacturer
  • Revenue: $5B+
  • HQ: USA
  • Target Geography: Global
  • Target Audience: The client’s target audiences (primarily scientists, QA/QC analysts, and non-scientists decision-makers) started to shift more towards digital touchpoints across the entire user journey even before the pandemic started, however, the speed of this shift escalated due to pandemic.
    This TA is primarily curious kind who may need more than just a piece of text/information to get convinced about a solution.


The company has a very large TA spread across  100+ countries, a large product and solution portfolio, and web content in several hundreds of thousands of pages.


Most of it needed to be transformed to engaging and interactive customer experiences and it requires a reliable partner who can scale,  bring in differentiation and deliver with agility and within budget constraints.


Campaign Goal

To transform traditional, legacy customer experiences to digital, engaging customer experiences.





  • Undertook massive  transformation

    close to 300+ videos, 30+ interactive  web solutions

  • Supported global digital  marketing campaigns

    with hundreds of emailers and landing pages

  • Transformed physical demos to VR AR solutions

    that not only saved more than $600K  in the first year but generated 4x the  number of leads

  • Built a 50+ member ‘Center of Excellence'

    dedicated to digital efforts of the  company

Ethosh’s scope of work

  • From the conceptualization of a new  customer experience to design and  development of a customer  experience

  • Support the client team on the  deployment of  the experience  through digital channels (web, mobile,  VR/AR)


Ethosh blends the real and the virtual to communicate challenging concepts. From life sciences to the products of modern manufacturing. From strategy to execution. We use the latest digital tools and platforms to help you communicate efficiently and effectively: to market, to instruct and to inform. 

Ethosh works with global life sciences and manufacturing companies and has its offices in North America, Europe and India.

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6. Fostering Digital Transformation
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6. Fostering Digital Transformation