| The client offers a broad range of services that help improve lab performance and meet vital business imperatives. They wanted to create a marketing campaign focused on highlighting the various services and how they solved real-world challenges for customers. |
Challenges
Lack of awareness about the various services offered that address common challenges faced by analytical labs.
Solution
Created 80+ short-form videos with a storytelling approach describing real customer challenges and how the various services offered generate positive outcomes for labs.
Outcome
- Increased awareness
about the range of services offered and their benefits - Lead generation
through a storytelling approach that describes true stories and creates an emotional connect with potential customers
Ethosh’s scope of work
- Create animated videos
- Structured storytelling
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Ethosh blends the real and the virtual to communicate challenging concepts. From life sciences to the products of modern manufacturing. From strategy to execution. We use the latest digital tools and platforms to help you communicate efficiently and effectively: to market, to instruct and to inform. Ethosh works with global life sciences and manufacturing companies and has its offices in North America, Europe and India. |
