Case studies

Virtual lab platform to showcase workflow solutions​

Written by Ethosh | Sep 26, 2023 12:18:16 PM
Helping a global leader in lab equipment manufacturing by creating a one-stop configurable and scalable platform for them to showcase their offerings and value propositions. 

Business problem

A global leader in lab equipment wanted to showcase their offerings for NGS workflows and their products’ value propositions,

 

  • ​Diverse products promoted separately resulting in inadequate customer awareness about total workflow solutions​
  • Lack of targeted communication for different customer personas​
    Insufficient leads generated through individual product promotions     ​

Solution

  • Virtual lab to simulate workflow steps and showcase relevant products​

  • Configurable to add workflow steps, products, and customer personas​

  • Standardized product information architecture to showcase value props, technical specs, and relevant resources ​

  • Ability to embed various content formats and configure content access​

  • Intuitive UX/UI to engage various personas with relevant workflow views

  • Data architecture designed to enable periodic content updates​

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Value delivered

  • Coverage of full product portfolio in the lab workflow context​

  • Increased lead generation through configurable content access​

  • Scalable and customizable for various workflows, personas, and products

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