Case studies

Virtual booth experience solution​

Written by Ethosh | Sep 14, 2023 12:11:41 PM
Helping a global leader lab equipment manufacturing by creating a one-stop platform for them to showcase their offerings and value propositions and increase customer engagement and data collection. 

Business problem

A global leader in lab equipment wanted to showcase offerings and value propositions of their certified pre-owned instruments program.​


  • Lack of a one-stop resource for customers to explore instrument catalogs, services, and financing options
  • Lack of customer awareness about the value propositions of solutions offered by the company for smaller labs​
  • Insufficient business leads generated through other channels​

 


Solution

  • Virtual showroom that simulates a physical booth experience​

  • Modular design configurable for customized booth designs and navigational journeys​

  • Ability to embed various content formats, and configure content access ( gated/un-gated) ​

  • Intuitive UX/UI to excite users and increase engagement

  • Data architecture designed to enable periodic content updates​

 


Value delivered

  • Improved customer engagement through ease of access to information​

  • Increased lead generation through configurable content access settings​

  • Scalable and customizable for use across multiple channels and marketing campaigns​

 
View full post