Video based content marketing

Written by Ethosh | Feb 25, 2022 8:21:35 AM

Client: Electric power supply manufacturer
Revenue: $110m
HQ: USA
Target Audience: Majority of the target audience who would either decide or buy a power supply is from engineering and R&D departments of OEMs. They are responsible to integrate a power supply in their products, which means an evaluation of a power supply becomes a tedious task.

Since their product’s reliability and performance is dependent upon the power supply, the TA’s main selection criteria revolves around technical capabilities and performance of a power supply.

Challenges

Communicating highly technical performance-based value proposition in a simple yet effective way in order to attract and engage the target audience.

Campaign Goal

To build awareness amongst the technical TA about the client’s high-end, programmable power supplies using video-based content marketing.

Outcome

3X times the lead generation

using video-based content marketing campaigns compared to text-based campaigns
Channel business grew 20%

in the first 6 months post the campaign launch
Delivered total of 15 videos
in the span of 6 months

Ethosh’s scope of work

Study technical value proposition of each power supply
Design and create a campaign theme, messaging hierarchy, value statements
Design and develop high-quality, techno-creative videos from script to screen

Ethosh blends the real and the virtual to communicate challenging concepts. From life sciences to the products of modern manufacturing. From strategy to execution. We use the latest digital tools and platforms to help you communicate efficiently and effectively: to market, to instruct and to inform.

Ethosh works with global life sciences and manufacturing companies and has its offices in North America, Europe and India.

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