Omni-channel product demonstration and configuration solution for a global radiology company

Written by Ethosh | Sep 22, 2023 7:02:00 AM

Helped a global radiology company to simplify product demonstrations of various new products in different locations while also reducing costs.

Challenges

The client is a leading provider of radiology devices and was going to launch its latest range of innovative products in the market.

Being a complex and large equipment, logistics of physical product demonstrations at events and client locations was not feasible
It was essential to showcase the different configurations aligned to the specific need and situation of the end customers
The requirement was to create a digital platform for product demonstration and configuration that was omni-channel to cater to various situations of customer interactions (events, congresses, sales, etc.)

Designed the architecture for the digital platform to enable virtual product demonstration and configuration
Designed an intuitive UX and UI of the engagement experience across web, mobile and virtual reality
Designed cloud architecture for centralized deployment and management of the platform
Built a data tracking capability to capture all the interactions of the customer to enable analytics

Rapid time to market of the platform by leveraging Ethosh capabilities of UX, Omni-channel platform design and development, and Radiology/Medical domain experience.
Configurable solution to scale
Omni-channel experience to cater to varying customer personas and engagement situations

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