Helped a global health-tech company increase the adoption of a new medical device for a niche audience with motor disabilities.
Business problem
AHealth-techcompany had developed a Software as a Medical Device (SaMD) in the form of a specialized keyboard to monitor fine motor movements in patients with movementdisorders
Onboarding older patients with these conditions to use the application presented a significantchallenge
Designing a user-friendly UI/UX for the keyboard was the key need to ease adoption
Solution
Ethoshconducted extensive secondary research and testing with a defined group of individualsto understand the problems faced by theolder generation with the specified health problems
Then designed a simplified and intuitive interface and designed a user experience (UX) rooted in the principles of human-centereddesignfor the keyboard, its download and training process, making it accessible and easy to use for older patients with these conditions
Value delivered
The solution resulted in increased patient engagement and utilization of the application, which, in turn, provided real-time data to doctors for better-informed checkups