| A client’s global website provided comprehensive information about a full portfolio of products and solutions. However, hardly anyone was seeing or benefitting from this wealth of information, so a regional campaign was necessary to create awareness among users about locally relevant products, where to learn about them, and how to purchase them online from the existing webpage. |
Challenges
The local market was unaware of the tools at their fingertips. We wanted to provide knowledge of and access to the products and solutions most relevant to local market, thereby increasing online purchases.
Our team prepared and implemented a month-long, fully digital campaign for the product launch. The campaign included targeted messaging, creatives, a product-specific microsite, digital marketing solutions, and even a VR experience that allowed realistic interaction with the product and helped potential users understand its technological advantages and value.
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Ethosh blends the real and the virtual to communicate challenging concepts. From life sciences to the products of modern manufacturing. From strategy to execution. We use the latest digital tools and platforms to help you communicate efficiently and effectively: to market, to instruct and to inform. Ethosh works with global life sciences and manufacturing companies and has its offices in North America, Europe and India. |