| A multinational pharmaceutical company wanted to remain in touch with its health care provider customers in order to expand its reach. The HCPs’ limited availability interfered with the productivity of face-to-face meetings, and communication suffered as a consequence. After studying their mentality and routine, we developed a method to assist in maintaining regular digital contact with busy HCPs. |
Challenges
The company wanted to remain in touch with its HCP customers and expand its reach. Face-to-face meetings were less productive as the HCPs could not spare sufficient time for interaction.
Sales representatives were finding it difficult to communicate the required information to the HCPs.
We studied the persona of the HCP and gained a detailed understanding of the therapy area. Based on this, we created engaging scientific content for Veeva CRM Approved Emails and Engage Meetings.
The HCPs appreciated this scientific communication and the mode of its delivery. This also enabled the sales team to maintain regular contact with the HCPs.
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Ethosh blends the real and the virtual to communicate challenging concepts. From life sciences to the products of modern manufacturing. From strategy to execution. We use the latest digital tools and platforms to help you communicate efficiently and effectively: to market, to instruct and to inform. Ethosh works with global life sciences and manufacturing companies and has its offices in North America, Europe and India. |