| After a company installed its first robotic-assisted spine surgery apparatus at a hospital, it was important to help the hospital communicate the new technology’s advantages to the patients who could benefit from it. To accomplish this, Ethosh developed an immersive experience to show patients the real-time benefits of the technology by bringing them into the OR virtually. This experience helped patients make an informed choice about the surgery technique, thereby increasing its overall adoption at the hospital. |
Challenges
Patients will reject new technology in favor of less expensive treatments if the benefits of the technology are not communicated to them.
Our innovative, immersive virtual reality experience takes patients through the benefits of the new technology before, during, and after their surgery.
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Ethosh blends the real and the virtual to communicate challenging concepts. From life sciences to the products of modern manufacturing. From strategy to execution. We use the latest digital tools and platforms to help you communicate efficiently and effectively: to market, to instruct and to inform. Ethosh works with global life sciences and manufacturing companies and has its offices in North America, Europe and India. |